Top 10 smart ways to rank a keyword of your website

                   

Top 10 ways to rank a keyword

Ranking a keyword in organic search is a repeatable process. You want 100% of the time, especially if you’re a new bee to the website trying to rank for a popular keyword, but if you take content marketing and SEO seriously, you can start to make things happen. Things like rankings, and traffic, and sales,etc..........

Follow these steps, and rank your website to the top of search-engine results.
  • Publish Relevant Content. Quality content is the number one driver of your search engine rankings and there is no substitute for great content. ...
  • Update Your Content Regularly. ...
  • Metadata. ...
  • Have a link-worthy site. ...
  • Use alt tags.
Their are few more important steps that could help u to rank your website very easily Here they are:

 1: Put the Groundwork

This is really more of a pre-step than a first step. You’ll need to have some basics in place before you can hope to rank for any random keyword. These pre-requisites include:
  • A strong website – The longer your website has been around, accruing authority and links, the better. It’s also key that your entire site follow SEO best practices – start with Google’s Webmaster Guidelines if you don’t know what that means.
  • A network to draw – In order to rank quickly for a keyword, it’s very useful to have a built-in network to share new content with – a blog following, an audience on social networks like Facebook and Twitter, email contacts you can reach out to for occasional help with a link. 

2: Do Your Initial Keyword Research

You may think you know what keyword you want to target. Use several keyword tools to get a sense of the search volume for the keyword as well as the competition before you finalize your keyword choice. Your main considerations will include:
  • Choosing a keyword with good volume, but not too much volume – In general you don’t want to target a keyword that has low relative search volume if there’s an equivalent term that is much more popular. For example, there are usually over twice as many searches for “blah blah jobs” versus “blah blah careers.” However, don’t always automatically go for the keyword with the highest volume; some keywords are simply too competitive and not worth your time. 

  • Choosing a keyword that’s relevant to your business – You’re more likely to succeed in ranking for a keyword if the term is relevant to your site and your business. For example, a party planning business might target “how to cook for a party” – but “how to cook rice” isn’t really going to be relevant to them or their target audience.

3: Check Out the Competition

Once you’ve done with  keyword, do a search for it on Google and a few other search engines to see what your competition is already doing. Pay particular attention to:
  • The domains and URLs 
  • The titles 
  • The type of content that’s ranking 
  • The types of businesses that are ranking
  • How authoritative those sites are 
You’re looking for ways that you can differentiate yourself. You’ll need to do at least as much as your competitors are doing to beat them. Ideally, you should be doing more, and doing it better.

 4: Consider Intent

The more specific the keyword (think long-tail keywords), the easier it is to gauge the searcher’s intent, and the easier it will be to serve up what those searchers are probably looking for. In search marketing, “intent” is our best guess at what the person using the search query really wants. 
Ask yourself, what kind of content best serves the keyword? In this case, it would obviously be a selection of kid’s eyeglasses for sale. From the first term, you can’t even tell if the person is looking for eyeglasses or drinking glasses. And even for the second, the person might just be looking for pictures of eyeglasses; there is no clear intent to buy. An e-commerce business is mostly going to be trying to rank for commercial keywords.  

 5: Conceptualize the Content

Next, form a plan for the actual content you’re going to create that will – hopefully – rank for your selected keyword. There are many paths to ranking for a keyword, including but not limited to:
  • An article
  • A blog post
  • A product page
  • An index or directory of links (to other pages on your site or around the web)
  • An authoritative guide
  • An infographic
  • A video
Step 6: Execute
Execute on your plan. But it’s especially important not to rush this one. More and more, search engines are looking for high-quality content that benefits the searcher, not keyword-stuffed spam or pages full of ads that only benefit you. If you’d rather buy traffic than put in the effort it requires to earn “free” organic search traffic, investigate PPC. “SEO isn’t easy” should be your mantra.

Step 7: Optimize for Your Keyword

Optimize your content while you’re creating it, rather than applying optimization after the fact. This is where the list of keywords you formulated in step 2 comes in. Remember that there are a lot of “invisible” places for keywords, and I’m not talking about using white text on a white background or anything else that violates Google guidelines. I mean stuff like image file names – users won’t see these if they’re not looking for them, but they can increase your keyword rankings.

8: Publish

Depending on the type of content it is, you may need to be careful about scheduling this step. This isn’t usually a consideration for evergreen content, but it may be important for content that’s tied to something in the news, an event or a trend. You may also need to coordinate with PR or other interested parties at your company, for example when launching content related to a new product or service.

Step 9: Promote

This step is important and should come immediately after publishing – in fact, for big pieces of content, it’s great if you can do some media outreach before the piece goes live. Make sure you do what you can to get your content in front of as many eyeballs as possible before it even has a chance to rank for the keyword:
  • Share your content through your business’s social accounts – Twitter, Facebook, Google+, LinkedIn etc.
  • Use social buttons or widgets on your site to promote independent sharing – Make it easy for readers and viewers to keep the chain going. 
  • Build links to your content – Whatever the future of PageRank, link building is still a huge part of SEO.

10: Analyze

You’re not done yet folks! The web is a living medium, and it’s never too late to better optimize your content. Check your keyword ranking manually or with a rank checking tool. Also use your analytics to see what keywords your content is actually ranking for – they might not be the exact ones you initially targeted. If, after a couple of weeks or so, you’re not ranking for the right keywords, you have more work to do. Make sure that your content:
  • Is truly optimized
  • Is truly high-quality
  • Is truly visible
It’s also possible that the keyword you chose is too competitive and you need to scale back your ambition. Try targeting less competitive keywords until you’ve built up more authority.

Comments

Popular posts from this blog

Top 10 Smart Ways to Build Backlinks to Your site

How To Set Pattern Lock In Windows OS